Today's film industry is a highly elaborate network and a competitive one at that. With dozens of movie makers (Universal, 20th Century Fox) and almost as many theater companies (Carmike, Regal) it takes a mark of persuasion by professional writers and film critics to heighten the popularity and demand for each of the literally hundreds of movies that are released each week worldwide. There's a great deal of responsibility in the business of convincing the masses of a film's potential, ultimately leading to its prospects for success in the box office. A major issue with reviews is that there are many who are so willing to voice their thoughts of a movie, yet few know how to do so both neutrally and effectively.